With its unique designs TETI CHARITOU represents elegance, while combining innovative pieces and timeless style. The TC brand founded in 2014 by Teti Charitou as a high fashion brand with sur-mesure collections. After ten years of success the brand made a huge rebranding, representing the Contemporary Greek design. She recreates a brand of Haute Greek Design in every dimension, from clothes to arts. The TC atelier in Athens is a minimal contemporary place in the heart of the city that you may find all the collections from the bridal till the pret- a- porter and you may also have the experience of a bespoke garment. The Limited-Edition lines include clothes, bags, piece of arts etc. Furthermore TC collaborate with many Greek artists to create selective piece of arts and objects that you may see and buy. All the collections are mostly handcrafted and are entirely produced in Greece.
Teti Charitou expressed her love about entrepreneurship in a very early age. After completing her studies at Business and having worked in the field of marketing, she continued her studies for her master’s degree in public relations. Her passion and zeal for business, design, art and fashion were the driving force for her to continue her studies in fashion and design. She speaks three languages and she loves traveling around the world. The TC brand is one of the brands that she is the founder. She is also the Co-founder of The Makers a concept store with a coffee restaurant that combines shopping with food. The Makers also are known as one of the best professional wear brands in Greece wearing them by hotels, restaurants, yachts etc. Finally, she is the Co-founder of ME all day restaurant a very popular minimal chic spot of Kolonaki area in Athens.